Ciekawa

Ciekawa is a café in Gdańsk, which was created on the initiative of the community and the PSONI foundation, to provide support in independent living for people with intellectual disabilities. The name means “interesting” in Polish, but “kawa” is the word for “coffee”. This place was revived after a break with the help of the owner of the LEŃ café and needed a small visual makeover. In addition to serving delicious coffee, the coffee shop organizes pop-ups with local artists, where they run workshops and sell their products.

The rebranding of the identity was intended to build a new image of the café, moving towards syntheticity, simplicity and was to definitely differ from the previous appearance. This change was intended to adapt to new trends and add readability, which was very important in a project that is aimed at people with unique needs.

Taking into account the new style of the interior and the needs of people with intellectual disabilities, the design focused on text elements set in simple fonts and in strong purple, which is in a way strange and different, but in combination with black and white, it creates contrasts and it maintains a synthetic style, which gives legibility to all elements. The design of the signet ring focuses on the letter C and its arrangement – it resembles the shape of a coffee cup, which, when viewed from above, forms a circle, but when the handle of the vessel is removed, a compressed C is created.