Mucky Duck branding and website
Contributed by Mark Butchko on May 24th, 2024. Artwork published in
circa July 2023
.
Traction. License: All Rights Reserved.
Mucky Duck is a Michigan based mustard brand that’s been around for over 40 years. Though once available in 500 stores across 15 states, its distribution and availability had slowly waned. In an effort to breath new life into the brand, Traction was enlisted to completely overhaul the visual identity.
The Mucky Duck’s logotype is set in a slightly modified version of Central Type’s Zonk. The terminals of the C’s have been sheared vertically in order to create an more uniform space between C and K. The brand’s headlines use the standard, unmodified Zonk Regular.
The secondary type is New Spirit, which contrasts nicely with the extra-bold, sans serif headlines. Labil Grotesk is used for the website’s body type.
Traction. License: All Rights Reserved.
