Area
Web design, branding and SEO agency MadeByShape partnered with Area to revamp their brand identity, content writing, web design, and development. They worked closely with the Area team to reposition the brand, focusing on creating a cohesive and uncluttered digital platform.
The project included a comprehensive redesign of the user experience, using Matter from Displaay Type Foundry for the typography, aiming to reflect the client’s progressive and professional nature. Inspired by nature, the new palette emphasises sustainability and enhances the exploratory web experience. The typography chosen for the project aimed to reflect the progressive and professional nature of Area, reinforcing their position as pioneers in office design and workplace solutions.
1 Comment on “Area”
The Area logo appears to be custom drawn. Metro DF and Eurostile are similar. Is this your work as well? If yes, did you use a font?