Quivo

Quivo was challenged to merge three distinct companies into one cohesive brand. To achieve this, the company hired the design studio SERIOUS.BUSINESS to develop a new identity that would encapsulate the combined strengths of innovation and experience, positioning Quivo as the definitive partner in e-commerce fulfillment.

The rebranding strategy was centered around the theme of a thought bubble, an emblem of dreams and aspirations, which mirrors Quivo’s commitment to realizing its clients’ dreams. This concept was intricately woven into the logo and broader visual elements, balancing professionalism and approachability.

The logo utilizes a modified version of Druk Text Wide, adjusted to have a more squared appearance that underscores the solidity of Quivo’s offerings. For general communications, FK Grotesk was chosen as the primary typeface. Known for its mechanical rigor and distinctive sharp corners, FK Grotesk complements the technical yet dreamy aspect of the brand’s identity.

The brand’s visual language combines dynamic gradients and bright colors, reflecting Quivo’s technological prowess and human-centered design philosophy. This design approach not only makes the brand more accessible but also highlights its focus on aiding businesses in achieving their aspirations through reliable and innovative fulfillment solutions.

Unifying the three original entities under the new Quivo brand has established a unique and inviting identity, enhancing its visibility and appeal in the competitive logistics market.