Consider the Wldflwrs
Based in Nashville, Tennessee, Consider the Wldflwrs is a fine jeweler specialized in designing and hand-crafting engagement rings or custom pieces. They also perform jewelry restoration and repair.
For their communication and website, the company chose to use Ceraph, designed by Emma Piercy and soon to be released by Sharp Type. It is paired it with Sequel Sans for body text; the monospaced typeface used for buttons and links is DM Mono. The logo combines roman caps and italics from ITC Novarese.
Emma Piercy began Ceraph in 2018 as an experiment, a sketched word featuring whiplash forms and flared serifs. “It slowly evolved into a more ambitious and refined project. I wanted the typeface to embody grace and strength, and this aim was the north star throughout its development. This is my first serious undertaking of typeface design, and it took a year on-and-off to settle on the concept.” This typeface comes with several unexpected ligatures for the uppercase, such as the C and the O inside, the H and E sharing a stem, etc. By setting their headlines in capitals, Consider the Wldflwrs play with the magical features of this typeface.
The logo in ITC Novarese was introduced together with the new typefaces as part of the 2023 redesign.
