Myum!

Pascal Liénard created the brand Identity for Myum!, a vegan produce maker with a mission to create unusual flavors as long as it use locally grow produces.

From his website (translated from the French):

Local produce in a jar, a pep in your plate. It all starts with local vegetables, unsold or out-of-calibre but just as delicious! With an eco-friendly, anti-waste approach, [the vegetables] are transformed using simple, gastronomically interesting processes – such as pickling and lacto-fermentation – that complement their natural flavors.

I designed the visual identity to accompany the taste promise, with a touch of dissonance that underlines the not-so-common lavor combinations, and that gives prominence to the commitment to local and seasonal products.

The slogan reads: “Artisanal product made from seasonal vegetables grown by local farmers.”