In the process of rebranding Promax to The Global Entertainment Marketing Academy of Arts & Sciences, we landed on Morion as the brand’s primary headline font because of its sophisticated spirit and its gem-like wedge serifs. Morion is paired with TT Hoves, which offers a sharp, structured, utilitarian quality that helps anchor the typographic palette.
For the academy’s logotype, we minimally modified Off Type’s Jubilee, which beautifully captures the elevated and time-honored prestige that the award and academy represent.