Sitka Aesthetics
Sitka Aesthetics is a med spa in Sitka, Alaska, providing a conservative but comprehensive approach to facial rejuvenation, meticulously assessing each element of a client’s aesthetic goals. With their philosophy of less is more, Sitka Aesthetics aims to rejuvenate the natural features of each client while aligning with their lifestyle and aesthetic vision.
The visual identity takes characteristics from the town, mixing bold, airy, and symmetrical elements to create a balance between sophistication and playfulness. The logotype is set in Positype’s Scotch Display, a serif font that is elegant with refined details. The typography pairs Kazimir Text, a structured serif, with a clean and straightforward sans serif URW Franklin Gothic. Roboto Mono is used throughout for accents and captions. The typefaces are used across their website and social media campaigns.
