Daniel Arsham – Phases. 20 Years of Photography

Exhibition identity and design for Daniel Arsham’s Phases, shown at Fotografiska New York. The exhibition celebrated 20 years of the artist’s photography.

For the exhibition, a dynamic motion identity was crafted, encompassing the exhibition, merchandise, marketing materials, and installation. This visual identity celebrates the fluidity and transformation inherent in Arsham’s work, reflecting his artistic evolution over 20 years. A bespoke, generatively configured wordmark interacts with a dynamic image grid, creating a sense of movement and change. Complemented by All Purpose Grotesk, the aesthetic mirrors Arsham’s meticulous, technical approach.

The exhibition showcases previously unseen photography, capturing the essence of Arsham’s distinct artistic phases. This identity ensures visual harmony within Arsham’s work, extending to merchandise and marketing across Manhattan. Emphasizing transformation with minimal inputs, the design embodies Arsham’s philosophy, with motion and fluidity underscoring the relationship between technology, light, space, and variation, creating an immersive experience for Fotografiska New York visitors.