SferaCare
Contributed by MadeByShape on Jun 6th, 2024. Artwork published in
December 2023
.
MadeByShape collaborated with SferaCare, a newly established care home group, to develop its branding, website, and content strategy. The project aimed to reposition SferaCare as a warm and innovative provider in the healthcare industry. A bespoke site was designed using Craft CMS, featuring virtual tours, resident testimonials, and regular updates to enhance user experience and engagement. The visual brand identity included a comforting colour palette and a home-shaped motif in the logo, symbolising a familial atmosphere. Typography played a key role in conveying the brand’s professional and compassionate nature.
