Monte Augusto

This extra virgin olive oil from Irpinia in Southern Italy is crafted predominantly from the native Ravece cultivar. Its true distinction lies in its deep-rooted family heritage.

Monte Augusto is typeset in Norman with a swash on the capital A. The subhead Olio di Familia dal 1803 is also shown in golden letters and uses Turquoise. The back label is mainly designed using Auster.

The Merola family has been producing oil since at least 1803, a fact marked by the date engraved on a stone tub once used for storage. Young Vincenzo sought to honor this legacy by packaging the oil in an elegant bottle, departing from the traditional large-format cans. The uniquely shaped bottle, reminiscent of balsamic vinegar, is adorned in black and gold, exuding a sense of value at first glance. The family monogram, prominently displayed on the collar, echoes the one still found at the Merola palace in the historic center of Bonito.

The label is a testament to both tradition and craftsmanship. Made with black-textured UPM Raflatac Cotton Black paper, it features a portrait of Vincenzo’s great-great-grandfather, Nicola Merola, who first began marketing the family’s olive oil in the 19th century. This portrait is printed on UPM Raflatac Genesi paper. The label is printed using three different golds: offset for the text and nutritional information, laminates for the decorative olive leaves and carriage—an image still found in the Merola palace—and cast gold for the progressive bottle numbering and the inscription “Monte Augusto,” the location of the family’s olive groves. The label wraps around the bottle, die-cut to form a drop of glass at the closure, with the cap sealed by a wax stamp bearing the Merola family monogram.

Label design by BasileAdv. The website was designed by Damedia and combines headlines in Norman with text in Garamond Premier.