Bose 101/111 speakers Japanese ad
Contributed by thankyoucokieroberts on Jul 12th, 2024. Artwork published in
circa 1986
.
Source: cue80s.tumblr.com License: All Rights Reserved.
Advert for the Bose model 111 and 101 speaker series in Japan from 1986 (see it in the June 1986 issue of Adlib). The large “BOSE 111/101” text is Helvetica Black, with Helvetica Compressed used for “101 MM-G”, “101 MM”, “111 AD”. Japanese text seems to be set in DNP Shuei Mincho [or rather Ishii Mincho, see comments]. The slogan “Better sound through research” below the Bose logo appears to be some sort of humanist typeface – Basilea comes close. Though the 1 on the digits at the bottom is hard to identify, it appears to be Helvetica Condensed, or some other Grotesk like Univers.
2 Comments on “Bose 101/111 speakers Japanese ad”
The Japanese gothic typeface at the top right (and bottom?) is Ishii Gothic, as evident from the two stroke そ (so) character.
The Japanese serif text at the bottom doesn’t seem to be DNP Shuei Mincho, but instead it is Ishii Mincho.
Thank you! Adjusted.