raye the store 06
Raye the Store is showcasing hundreds of products of the most innovative and exciting food, drinks and wellness brands. It brings together a meticulously curated collection of selective brands in one store with innovation, nutrition, and design at its core.
Based on a minimalistic grid system, the typographic identity is flexible to adapt a fresh look from edition to edition. So far, eight pop-up events have been taking place in the birth city of raye — London, UK. Each one has been branded with a signature color and typeface, which together with the iconic grid system formed the basis for the unique look.
Edition number 06 took place in the hot summer month of 2023 in Spitalfields. The vibrant color as well as the chunky, friendly typeface invited customers to stop by, browse through the wide range of innovative brands and enjoy a scoop of artisanal ice cream in store.
