I Am Toronto Pearson
Contributed by Made by Emblem on Mar 29th, 2024. Artwork published in
June 2023
.
Toronto Pearson Airport is Canada’s biggest and most heavily used airport accounting for 60% of the country’s international arrivals. In 2016 Pearson developed the campaign “I AM TORONTO PEARSON” (IATP) to serve the airport’s community of over 50,000 employees.
Taking visual cues from the airport itself, creative studio Made by Emblem built the visual identity system, designed to lean more toward Nike athletics than corporate ERG. The logo and taglines are set in IATP, a custom-made typeface – designed using Fontstruct. The IATP typeface is based on Pearson’s gate and baggage signage as designed by Pentagram.
