“You want Konica Auto-S” camera ad
Filmotype Puritan and Optima in use for an ad for the Konica Auto S. According to camera-wiki.org, this model “is a 35mm coupled rangefinder camera of fairly conventional fixed-lens design made by Konishiroku in 1963. It is the first from Konishiroku to offer auto exposure (shutter preferred) and to have a CdS cell metering system.”
you want:
a camera with a Fully Automatic CdS Electric Eye with dual ranges for the dimmest indoor or brightest outdoor light. Complete Versatility that lets you read the “numbers” you can set manually when desired. Famous Hexanon f1.9 Lens that assures professional quality, outstanding sharpness every shot. Automatic Framing that shows exactly what the picture will be …no more, no less.
… and you don’t want to spend over $100 to get it!you want KONICA Auto-S
5 Comments on ““You want Konica Auto-S” camera ad”
I found a book from 1959 and it used Filmotype Puritan
Did you know that Crenshaw Random Bold is the same typeface copy as Filmotype Panda
No, I didn’t, thanks! I checked and can confirm that these two releases are closely related. They’re not 100% identical, though, see this comparison: in Crenshaw Random (left), the left leg of A grows thicker toward the serif, and the aperture in n is smaller, among other small differences.
I don’t know the backstory, or which came first. I can date Panda to “before 1955”, and Crenshaw Random to “between 1950 and 1960”. Maybe PLINC copied from Filmotype, maybe it was the other way around, or maybe there’s a common precursor. It can also be the case that Henry Crenshaw submitted his alphabet design to both companies, who released it with small design differences and under different names.
There are a couple of such cases in this period, see Filmotype Zingo vs. Wycliffe and Filmotype Zion vs. Emerson Calligraphic.
Filmotype Puritan was also used in the 1963 album Keefe Brasselle Sings Dixieland.
Filmotype Panda was used in the 1964 album Los Exitos De Alberto Vazquez by Alberto Vazquez