Mexican Seoul identity
Contributed by Nguyen Gobber on Mar 25th, 2024. Artwork published in
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Mexican Seoul is a Korean-Mexican feel-good street food brand launched during lockdown.
Duzi Studio created the visual identity of Mexican Seoul using Monopol by Nguyen Gobber combined with ABC Gravity and ABC Whyte by Dinamo, plus Rollerscript by G-Type. The font used for Korean text is yet unidentified. Duzi describes their identity project as follows:
To capture their rebellious character, we’re serving an identity that’s as bold as the bites. Dig into a feast of hot pink, culture collision and nostalgic sticker packs, topped with a dash of Asian spice and a sprinkling of Mexican flair.
Coasters
Source: mexicanseoul.co.uk License: All Rights Reserved.
“Seouls of Mischief” additionally uses BRZO.
1 Comment on “Mexican Seoul identity”
WOW the coaster is so cool. That font in the two different widths with a bulge and an outlining circling?!? Heart eyes.