Mulbi is a silk product company that focuses on high-quality skincare materials that aim to better people’s lives through rest and rejuvenation. Therefore, Mulbi’s branding revolves around elegant, dream-like textures and timeless graphic assets that coexist in perfect harmony.
To express this, the branding people created an editorial that plays with relaxed, neutral colors, grainy textures, and compositions that evoke a feeling as though one is slipping in silk. This is complemented with a bold, yet friendly, logo set in Dahlia that contrasts perfectly with the soft and neutral backgrounds. Dahlia is supported by Freight Big in roman and italic styles. Overall, the graphic system is created to transmit Mulbi’s idea of dreaming to wake up.
