NUON is a consulting firm helping their clients to thrive in a digital and sustainable world. Their fundamental belief is that technology and digital transformation play a key role for businesses to be sustainable, successful and prepared for the future. They strategize, innovate and demystify how digital can accelerate the transformation towards a decarbonized economy.
The design makes use of subtle typographic features: The second syllable of the brand’s name is slanted in order to draw emphasis on the urgency of their mission. Together with this logo, a certain tone of voice in applied to all company communication. Based on these linguistic features, a clean design system is created that can be used throughout all kinds of media. Visit the website.