The Armchair Psychologist

Seems like, by 2024, everyone has recorded their own podcast. Ubah Bulale, the host of podcast series The Armchair Psychologist, used to have a successful career as a tech recruiter, advising start-ups and F500 companies. But she left her career and went to study to become a family psychologist.

In 2020, The Armchair Psychologist started as a small blog where anyone could ask questions about love and relationships. In 2023, the community grew into a podcast. Ubah launched the first episode with renowned academic Noam Chomsky as a guest. Together with some of the most creative minds of our time Ubah and her guests seek to understand how human emotions work and how to love, work and live in these challenging times.

Their visual identity was designed by Schneider Studio.

The idea of the dynamic logo and identity comes from the concept that the human mind and feelings hasn’t been fully explored yet. It is dually capable of a full range of emotions as well as cognitive load. It’s notably messy and enjoyably complex.

The color palette works perfectly for both the podcast and the community. The monochrome black and white identifies the podcast, the new episodes, while the other colors emphasise the community platform.

As a headline font we picked Right Grotesk by Pangram Pangram. It features many fine details, smooth curves, moderate contrast and slightly unusual anatomy. It works perfectly for important updates, such as new episodes and promos.

The secondary font is Feijoa, Klim Type Foundry’s debut typeface family. Feijoa’s base principle – ‘a straight line is a dead line’ – results in a warm, curvaceous nature of the individual letterforms.

All small texts are set in Suisse Int’l from Swiss Typefaces.