Nuts & Bolts Men’s Toiletries
Contributed by Stephen Coles on Feb 5th, 2014. Artwork published in
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Have you ever seen better packaging for aftershave?
Wonderful vintage pop art “Nuts and Bolts” orange Avon [edit: Colton, see comments] bottle designed by Massimo Vignelli. Still full, with the original packaging – box and product information insert, which has great graphics of the whole line. — luola
The insert booklet (shown below) displays the other products in the Nuts & Bolts range: a skin conditioner and deodorant.
Scan by luola on Etsy. License: All Rights Reserved.
Scan by luola on Etsy. License: All Rights Reserved.
7 Comments on “Nuts & Bolts Men’s Toiletries”
While I like the use of a slab serif (Clarendon) for a vintage, construction-y type of feel, I question the use of Helvetica. It’s a bit contradictory to pair a font with thick serifs to one without any serifs at all. I’d much rather prefer the use of a modern secondary that still preserves the serifs. Something like Bodoni?
You say contradictory, I say contrastive! For such a hardware-related theme, you want heavy workers, not something as delicate as Bodoni.
Huh? Why?
@nixl So you only pair serif with another serif Bodoni + Clarendon looks more like a disaster for me.
@nixl Helvetica is the perfect font to pair with Clarendon. Serifs and sans serifs go together. That’s a basic rule of type: contrast. Even on the Clarendon website they suggest using Helvetica Neue. I know that comment was posted years ago, but this needed to be said. Bodoni is super femme too. Fashion magazines, advertisements, and brands have used it for years to signify high class and taste. That’s certainly not something you want to signify for this product.
This isn’t an Avon product. It was manufactured and distributed by the Colton company. I see this inaccurately described as Avon constantly on EBay.
Thank you for the correction, Karen! Right you are. Here’s an ad by the Colton Co.