Le livre écarlate
Contributed by Thomas Néel on Feb 28th, 2024. Artwork published in
circa 2005
.
Photo: Thomas Néel. License: All Rights Reserved.
Le livre écarlate (“the scarlet book”) is a generalist independent bookshop located in the 14th arrondissement of Paris. The logotype and the information on the bookmark are set in Francesco, combining the easily recognizable lowercase and uppercase letters.
The same logotype is also displayed on the front of the bookstore since at least 2008, according to Google Street View pictures.
Photo: Thomas Néel. License: All Rights Reserved.
The shop front in 2008
1 Comment on “Le livre écarlate”
Merci, Thomas!
Franck Jalleau designed Francesco around 1998, but it wasn’t officially released before 2010 – making this a pre-release use.
Philippe Leconte opened his bookstore Le livre écarlate in 2005. I’d assume that the sign with the logo was installed in the same year.
The shop front on rue du Moulin Vert in the fourteenth arrondissement of Paris was captured artistically by illustrator Brigitte Lannaud Levy.
She did similar watercolor portraits of more than hundred bookstores for onlalu.com, see her Flickr album. As in the case of Le livre écarlate, the illustrations are so faithful in detail that it’s often possible to recognize the original typeface. Browsing the set is like a next-level font ID game, see for example:
ITC Uptight for Le carrefour des livres, Casablanca
Enviro for Librairie La grande Ours, Dieppe
Mistral for Boutique dans le Marais, Paris