Pesaro 2024 Italian Capital of Culture

Every year an ‘Italian Capital of Culture’ is chosen for its special cultural and urban heritage. And this year is the turn of the city of Pesaro. Under the theme “La natura della cultura” (“The nature of culture”), Pesaro 2024 explores the interaction of art, nature and technology by promoting collective work aimed at rethinking urban and rural space and revamping cultural heritage in situ. A broad programme of five themes has been devised which include 45 projects involving 50 municipalities, two regional parks and one protected area.

The visual identity of this complex event was worked out by Paper Paper studio. For continuous printed and on-screen text, they chose Giulio Galli’s Capraia, a seriffed book face in seven weights and matching italics. Among them, Book and Regular are specifically designed for long reading. Capraia is used alongside Aeonik.

Illustrations by Cristina Spanò.