Nike Women Paris: Own the Floor Dance Battle
Nike Women Paris and the performer/choreographer Parris Goebel collaborated on a dance battle, an event held at the Maison de la Mutualité in December 2023. For the occasion, they used Carta Nueva, designed by My-Lan Thuong, throughout the campaign, which included both digital and material assets. Carta Nueva’s Spencerian-style script is used at a variety of scales throughout the campaign, highlighting its lithe and acrobatic rhythm. Carta Nueva is paired with tightly spaced National 2 Narrow and a yet unidentified monospaced sans [edit: ABC Monument Grotesk Mono, see comments]. The program (seventh image) appears to use yet another typeface combination.
In keeping with Parris Goebel’s vision, many designers designed custom clothing for this show in collaboration with Nike. Additionally, a print catalogue presented the scenes and perfomers presents at the event. Carta Nueva was paired and used as a title type in the catalogue.
3 Comments on “Nike Women Paris: Own the Floor Dance Battle”
I think the monospaced sans serif is Monument Grotesk Mono.
Added, thank you!
What is the type lockup “OWN THE FLOOR”?