ADG-LAUS 2024/54th Edition. The Book and The Awards
Tiquismiquis.club was responsible for the design of the ADG Laus 2024 annual, showcasing the award-winning projects from the latest edition of the ADG Laus Awards in one book, as well as the 2024 honorary awards in another, landscape format publication. The Laus Honor Award was presented to Enric Satué and the Laus Companies and Entities Award was given to Vila Viniteca. Beyond serving as a compilation of projects, the books provide insights into the main trends and the current state of graphic design and visual communication.
The concept originates from two everyday questions: What is your name? and Where are you from? These questions were used to establish a more personal connection and reflect on how an individual’s origin and experiences enrich design. From this perspective, design is seen as something that does not occur in a vacuum; it is deeply influenced by the stories of people and the places they inhabit. This idea guided the entire creative process and runs through the editorial piece as a whole.
The focus on territoriality aims to emphasize diversity, identity, and human connections. While certain locations have played a key role in the development of the design industry, the book also seeks to draw attention to other territories that contribute to enriching the field. This publication approaches design from a human perspective, highlighting how places and people intertwine. To convey this, graphic resources were used, such as textures from various geographical points, meridians (understood as lines that connect rather than divide), non-political maps, and directories. These elements are designed to showcase how design draws inspiration from its surroundings and the stories that shape it.
The typefaces used are Neue Haas Grotesk (the corporate typeface of ADG-FAD) combined with Stanley. We wanted to retain the association’s corporate typeface and combine it with another to create contrast between the two, while also giving personality to the publication.
