Newbeats – “Run Baby Run” German single cover
Source: www.flickr.com Uploaded to Flickr by Buro Destruct and tagged with “churchwarddesign”. License: CC BY-NC-SA.
Fonts from the Flea Market #1348
A vertiginous sleeve for the German release of “Run, Baby Run (Back Into My Arms)”. Recorded by vocal trio the Newbeats from Shreveport, Louisiana, it was a #4 hit in Canada in 1965. When the song was re-released in 1971, it reached #10 in the U.K., following extensive playing in Northern Soul clubs in England. Roy Orbison recorded a version for his 1972 album, Memphis [Wikipedia].
The font in use is Churchward Design Bold, in all-lowercase characters. Drawn by Samoan New Zealand designer Joseph Churchward, it was available in Germany from Berthold Fototype.
