Genuíno Films

Genuíno Films is a high-impact audiovisual production company known for its creative, technical, and cultural prowess. Their new visual identity was crafted to convey flexibility and transformation, mirroring the company’s new professional phase. The new symbol, composed of three rectangular blocks, connects with its history and provides an authentic perspective on various subjects, expanding into a flexible grid system across all graphic materials.

By working with audiovisuals, the brand aimed to reflect flexibility and transformation in visual expressions. The three rectangular blocks from the previous version now symbolize a window to the world, a timeline, a film reel, or the gesture of a praxinoscope, offering an authentic perspective on various subjects. Beyond the main symbol, there are multiple alternative signatures, enhancing the brand’s versatility in application. The visual universe’s elements drew inspiration from film reels, using frames and repetitions subjectively to create a growing grid directly connected to the logo’s forms.

Find more info and images on ceu.design website