Les Francos de Montréal 2023

Les Francos de Montréal is a ten-day festival that brings together the best musical talents from the French-speaking world. The festival features nearly 150 concerts, most of which are presented for free at many outdoor and indoor venues in downtown Montréal.

To capture the vibe of this event, LG2, Canada’s largest independent creative agency, designed a new visual and experiential signature for the 2023 edition.

LG2 used the festival’s name, which captures its distinct character, as a foundation for the brand’s logotype with seven abstracted letterforms, combined with IvyPresto into a new graphic language and design system. The permanent wordmark uses Garage Gothic Bold.