West Quay

Description of the project by designer Stephen Barrett:

Identity, graphic design and wayfinding for West Quay, a placemaking and public art project in Poole, Dorset, in collaboration with architects Dallas—Pierce—Quintero.

The visual identity draws upon the local area’s history of manufacturing, from ship building, ironmongery and beer brewing, to pottery, tiles and pharmaceuticals. The typeface Rauschen [A and B] by Out of the Dark was used throughout with the logotype and headings set in Rauschen Max. The typeface’s machined aesthetic and assortment of abstract characters evoke the visual qualities of workshops, machinery, tooling and metalwork.

Working closely with DPQ, we designed a series of information boards using a modular system of printed ceramic tiles, allowing for a variety of configurations of images and text.

Photography: Jamie James
Client: Dallas—Pierce—Quintero, BCP Council