Primavin is a Quebec-based agency that has been importing natural wine since 2009. Primavin’s new visual identity, designed by Nouvelle idée, marries contemporary design with classic elegance. The identity is colorful, editorial, festive and lively. Its tone-in-tone color palette keeps the visual pillars neutral, emphasizing the agency’s products, but at the same time assumes a lively, personalized signature.
The identity utilizes the sans serif Basel Grotesk (designed by Chi-Long Trieu), alongside Kalice Regular (designed by Margot Lévêque Studio).