Presilium Private Wealth, an advisory for high-net-worth individuals, partnered with us to create a brand that embodies simplicity and clarity. We coined ‘Presilium’ from prescience, resilience, and equilibrium, reflecting their ethos. The logo’s hourglass design, symbolizing longevity, forms ‘PWP’ subtly, extending this elegant identity to all branding materials. The website features an animated and a serene color palette of cool greens and warm accents, inspired by nature. Our design, merging serif headers with sans serif body text, adds harmony and sophistication.