Hochschule Bielefeld (HSBI) 2023 rebranding
The Hochschule Bielefeld, formerly known as Fachhochschule Bielefeld, is the largest university of applied sciences in East Westphalia-Lippe, Germany, with over 10,500 students and 900 staff. It was rebranded as Hochschule Bielefeld – University of Applied Sciences and Arts (HSBI) in April 2023, which included a complete overhaul of its corporate design and logo. The new identity was crafted by Markwald Neusitzer Identity, a design agency based in Düsseldorf, which provided creative and art direction for HSBI’s refreshed brand presence4.
For the typography in HSBI Bielefeld’s new identity, TWK Lausanne (designed by Nizar Kazan and published by WELTKERN®) is used for both text and headlines. This contributes to a modern and cohesive aesthetic across the university’s visual communications.
