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Hochschule Bielefeld (HSBI) 2023 rebranding

Contributed by WELTKERN® Typefaces on Nov 9th, 2023. Artwork published in
April 2023
.
Hochschule Bielefeld (HSBI) 2023 rebranding 1
Source: www.hsbi.de HSBI Bielefeld. License: All Rights Reserved.

The Hochschule Bielefeld, formerly known as Fachhochschule Bielefeld, is the largest university of applied sciences in East Westphalia-Lippe, Germany, with over 10,500 students and 900 staff. It was rebranded as Hochschule Bielefeld – University of Applied Sciences and Arts (HSBI) in April 2023, which included a complete overhaul of its corporate design and logo. The new identity was crafted by Markwald Neusitzer Identity, a design agency based in Düsseldorf, which provided creative and art direction for HSBI’s refreshed brand presence​4​.

For the typography in HSBI Bielefeld’s new identity, TWK Lausanne (designed by Nizar Kazan and published by WELTKERN®) is used for both text and headlines. This contributes to a modern and cohesive aesthetic across the university’s visual communications.

Hochschule Bielefeld (HSBI) 2023 rebranding 2
Source: www.hsbi.de HSBI Bielefeld. License: All Rights Reserved.
Hochschule Bielefeld (HSBI) 2023 rebranding 3
Source: www.hsbi.de HSBI Bielefeld. License: All Rights Reserved.
Hochschule Bielefeld (HSBI) 2023 rebranding 4
Source: www.hsbi.de HSBI Bielefeld. License: All Rights Reserved.
Hochschule Bielefeld (HSBI) 2023 rebranding 5
Source: www.hsbi.de HSBI Bielefeld. License: All Rights Reserved.
Hochschule Bielefeld (HSBI) 2023 rebranding 6
Source: www.hsbi.de HSBI Bielefeld. License: All Rights Reserved.
Hochschule Bielefeld (HSBI) 2023 rebranding 7
Source: www.hsbi.de HSBI Bielefeld. License: All Rights Reserved.
Hochschule Bielefeld (HSBI) 2023 rebranding 8
Source: www.hsbi.de HSBI Bielefeld. License: All Rights Reserved.
Hochschule Bielefeld (HSBI) 2023 rebranding 9
Source: www.hsbi.de HSBI Bielefeld. License: All Rights Reserved.
Hochschule Bielefeld (HSBI) 2023 rebranding 10
Source: www.hsbi.de HSBI Bielefeld. License: All Rights Reserved.

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  • TWK Lausanne

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