The “Doing Finance” campaign by Ramp was initially piloted in Miami during spring 2022, receiving a warm response, leading to a further developed second phase in the summer in Boston and New York, with a focus on celebrating the finance leaders. Ramp offers a finance automation platform designed to save time and money by streamlining expense management and corporate cards usage.
TWK Lausanne (designed by Nizar Kazan and published by WELTKERN®) is the typeface used for the campaign and appears for both text and headlines. The logo is custom based on TWK Lausanne.