Tÿpo St. Gallen 2013 identity

In September 2013, the second edition of Tÿpo St. Gallen took place at the local Schule für Gestaltung. This year’s theme was “Weissraum” (“whitespace”). The puristic visual identity for the typography symposium was built around Christoph Dunst’s Novel Bold (Atlas Font Foundry, 2008).

The letters ‘T’, ‘y’, ‘p’ and ‘o’ were used as decorative wayfinding elements in front of the venue — as a mobile hanging from a tree, and as floating styrofoam objects in a pond. A giant letter ‘y’ made for an impressive speaker’s podium. For technical reasons, it had to lose its hallmark diaeresis in these dimensional applications.

Visual identity: TGG Hafen Senn Stieger
Speaker’s podium and idea for dimensional styrofoam letters: Class for Polydesign 3D under the direction of Doris Schranz, Schule für Gestaltung St. Gallen

Novel was also used on the conference website.