Ten Cecil
Contributed by Joe Leadbeater on Oct 25th, 2023. Artwork published in
circa September 2023
.
A limited collection of eleven boutique residences in the cosmopolitan suburb of Prahran required brand, campaign name, positioning and relevant marketing communications to be created.
Self-titled created the name and campaign approach that spoke to both art cues and the creative and cosmopolitan atmosphere of Prahran. A signature blue made famous by French artist Yves Klein was featured across marketing to help cut through the sea of grey used by the competitive set.
Rework Headline (by Sociotype) has been used for the logo and headlines. Adobe Caslon has been used for the body copy / secondary text.
