Appenzellerin

Appenzeller is renowned for its centuries-old Swiss cheese craftsmanship, originating in the mountains of Appenzell region. The use of a secret herbal brine in its maturation process gives it a distinct flavour, affirming its place in Swiss culinary culture.

Late September 2023, Appenzeller unveiled the latest addition to their assortment, Appenzellerin Elegant cheese, featuring a visual identity crafted by Contexta Agency. Revisiting the brand tradition with modernity, the design reflects the character and elegance of the cheese’s flavours.

From the Appenzeller website (translated):

Appenzellerin® Elegant tastes quite different from its spicy Appenzeller® brothers and thus goes its own way in terms of taste. It is destined to lovers and friends of mild, floral-fruity cheeses. It presents itself as sweet and only discreetly aromatic, slightly milky and balanced. It is less spicy, but still full-bodied and seduces with a smooth charm. Perfect, therefore, for those who do not like it too spicy.

The Appenzellerin logotype and poster headlines are set in NewParis. The secondary typeface on the cheese label is Montserrat, while on the website texts are either using Suisse Int’l or SangBleu OG Sans with some titles set in Olivier. The logo is a custom work by Swiss Typefaces, a job which also included finetuning the Appenzeller Bear logo.

NewParis, Suisse Int’l and SangBleu OG Sans are all available from Swiss Typefaces.