Kleiner Bäckerei-Konditorei
Contributed by Nouvelle Noire on Jan 8th, 2024. Artwork published in
circa 2021
.
Kleiner Bäckerei-Konditorei. License: All Rights Reserved.
As part of a rebranding, Swiss bakery and confectionery chain Kleiner used a beta version of what became NN Konrad. This new typeface replaced the neo-Gothic lettering and gave the brand a friendlier appearance. The lettering is combined with a modern grotesque typeface, GT Walsheim, and is paired with hand-painted illustrations that are used as patterns on bags, etc.
Since 2024, Kleiner is part of the Kleiner Jung AG.
Kleiner Bäckerei-Konditorei. License: All Rights Reserved.
Kleiner Bäckerei-Konditorei. License: All Rights Reserved.
Kleiner Bäckerei-Konditorei. License: All Rights Reserved.
Before and after the redesign
