Casava is a new insurance company that’s attempting to change the experience of insurance in Nigeria. The brand identity for Casava builds on the concept of enjoyable insurance.
Leveraging an underexplored approach to brand identity design that de-prioritises illustrations and doubles down on owning and communicating effectively with simple elements like characterful typography, vibrant colours and a relatable photography style.
Casava’s evolution started with the wordmark. Drawing inspiration from the typography of lifestyle brands, it is drawn to be as smooth as a gentle wave with ease in mind. The wordmark reflects the enjoyable feeling that comes with being insured by Casava. The animation sets the tone for what the entire Casava experience for a user should be, easy, calm and enjoyable.
The chosen typeface, Gooper, with its swashy, tight, and touching old-style serifs, harkens back to the phototypesetting era of the 1960s and 70s. Used in Semi Condensed styles, Gooper is supported by Fellix.
Taking an editorial approach in key communication moments, the new identity puts customers front and centre with a fresh library of brand photography that illuminates the people at the heart of the platform.
