Mandai embarked on a transformative project that would evolve them from one of the most respected zoos in the world, to a 300-acre reserve that encompasses five wildlife parks, an eco-resort, a nature foundation, and much more. Critically, they didn’t just need a brand that would cater to the breadth of their offerings, but one that also would amplify their position as a global champion for biodiversity.
To give Mandai a consistent voice that ties all its entities together, we commissioned a customised version of Value Serif from Colophon Foundry. A contemporary typeface that has a welcoming appeal, Mandai Value Serif combines a humanist warmth and openness with a classic sensibility that befits a zoological institution of Mandai’s calibre and level of commitment.
