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Simply Organic Single Origin

Contributed by Jonny Black on Aug 3rd, 2023. Artwork published in
circa 2023
.
Simply Organic Single Origin 1
Source: ot.studio The Office of Ordinary Things. License: All Rights Reserved.

The design system for Simply Organic’s high-end spice line, Single Origin, draws inspiration from vintage apothecary labels. Simply Organic’s main brand recedes in the background and allows each spice’s distinct qualities to take center stage: the geographic origin, cultivation methods, and distinct potent flavor qualities.

To accomplish this, both the standard and condensed widths of Gza employed for their vintage-inspired qualities. Additionally, the monospaced cut of Founders Grotesk is utilized for its typewriter aesthetic. The declaration of weight is added in Tungsten Compressed.

Simply Organic Single Origin 2
Source: ot.studio The Office of Ordinary Things. License: All Rights Reserved.
Simply Organic Single Origin 3
Source: ot.studio The Office of Ordinary Things. License: All Rights Reserved.
Simply Organic Single Origin 4
Source: ot.studio The Office of Ordinary Things. License: All Rights Reserved.
Simply Organic Single Origin 5
Source: ot.studio The Office of Ordinary Things. License: All Rights Reserved.
Simply Organic Single Origin 6
Source: ot.studio The Office of Ordinary Things. License: All Rights Reserved.

Typefaces

  • Gza
  • Founders Grotesk Mono
  • Tungsten

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