Äripäev newspaper
One of the first issues to feature the new design by Jacek Utko, from November 2006
Äripäev is an Estonian financial newspaper founded in 1989. Initially published once a week, the frequency was changed to three issues and then to five issues in 1996. In 2023, it ceased publishing its print issue, and now is distributed exclusively online.
In 2006, Polish designer Jacek Utko was commissioned to overhaul the newspaper’s look. In the course of this redesign, a new logo was introduced. It is based on FF District (2002) by Albert Boton. Utko’s design was recognized by the Society for News Design as one of the World’s Best-Designed Newspapers.
As of 2023, Äripäev is still using this wordmark, on the website as well as for various subbrands like the Äripäev Raadio podcast.
Äripäev reception desk
The newspaper logo in an issue from 2010. The main text and headline typeface is Metroflex.
Äripäev is Estonian for “business day”. The weekend edition consequently is named Puhkepäev, that is “holiday”.
The newspaper logo in an issue from 2022. The main typeface used for text and headlines now is Stag Sans. The slogan “Ausalt ja kartmatult” (“Honest and fearless”) is added in FF District Light.
Posted as part of a series that pays tribute to Albert Boton, one of the preeminent French type designers of the past sixty years. Albert Boton died on July 20, 2023, at the age of 91.
