TT Trailers is branding typeface of Théâtre Croix-Rousse.
In collaboration with Atelier Baudelaire, Atelier Claire Rolland designed the new visual identity for the Théâtre Croix-Rousse. This identity is rooted in the neighborhood, and was built from an urban stroll. Using images of a familiar setting, they built landscape scenes that combine different scales, creating false perspectives. As the staircase has a strong presence in the Croix-Rousse district, it emerged as a structuring element of this new identity. TT Trailers is supported by Agipo (print) and Roboto (web).
The Théâtre de la Croix-Rousse is located in Lyon’s 4th arrondissement, on Place Joannès-Ambre, and was built in the late 1920s.
Most of the included images present the visual identity of the 2021/22 and 2022/23 seasons.
