Get Behind the Goal

With an exponential growth in players of all ages, Winchester City Flyers needs a permanent home to continue to support the vision of girls and women’s development and participation in playing and coaching football.

Following their ethos – Every girl has a chance. No girl turned away. – Winchester City Flyers and strategic consultancy Well Thought approached Ana Bea Studio to create a brand identity for their fundraising campaign Get Behind The Goal, which is looking to create the home for female sports in Winchester.

Central to the brief was the idea that the campaign needed to represent and address people of all ages and the strong sense of community that is felt by all involved in the project and in the Winchester City Flyers.

The logo and brand aesthetic take cues from the football universe, making it clear and recognisable. The colour palette draws from the Winchester City Flyers colours making the brand relatable and familiar to the existing supporters, whilst the combination of typography used in the logo is playful and cool, capturing the attention of new audiences.