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Go Asia Stuttgart wayfinding

Contributed by JAF on Jan 18th, 2024. Artwork published in
2021
.
Go Asia Stuttgart wayfinding 1
Source: www.kleinsmarketing.de License: All Rights Reserved.

Go Asia is an Asian grocery store with branches across Germany. For one of its prominent flagship stores, design agency KleinS has re-worked the navigation system of the Stuttgart branch, featuring JAF Bernina Sans for Latin type, paired with 思源黒体 (Source Han Sans) for Simplified Chinese.

More information on the rebranding can be found on the designers’ website.

Go Asia Stuttgart wayfinding 2
Source: www.kleinsmarketing.de License: All Rights Reserved.
Go Asia Stuttgart wayfinding 3
Source: www.kleinsmarketing.de License: All Rights Reserved.
Go Asia Stuttgart wayfinding 4
Source: www.kleinsmarketing.de License: All Rights Reserved.
Go Asia Stuttgart wayfinding 5
Source: www.kleinsmarketing.de License: All Rights Reserved.
Go Asia Stuttgart wayfinding 6
Source: www.kleinsmarketing.de License: All Rights Reserved.

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  • JAF Bernina Sans
  • Source Han Sans

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