Series of U.S. sales brochure covers for Datsun motor vehicles. Cover type on all is set in a slightly modified Corporate Gothic. Its disconnected strokes have been reconnected, giving it an appearance very close to Microgramma Bold Extended or an all-caps Eurostile Bold Extended, two earlier faces that likely provided the original basis for its letterforms.
As information on Corporate Gothic is minimal and there is currently no showing of its full pre-digital glyph set, it is possible that these seemingly modified glyphs might actually be alternate glyphs. However, there are currently no other examples of such alternates beyond this use, making it more reasonable to assume that it is modified type.
The Datsun King Cab Pickup brochure is from 1977. All other brochures are from 1976.
1 Comment on “Datsun brochure covers”
this is excellent, thank you for posting this