“Genießet Zucker” ad

A full-page ad in a German publication from 1901, singing the praises of sugar:

Enjoy sugar, not only because it increases the pleasant taste, but rather because it is a valuable food and at the same time cheaper than other nutrients such as fat and protein.

The middle part details how to enjoy sugar: in tea and coffee, in all milk and water soups, in all hard to digest vegetables and salads, on bread (in the form of jam, as cheap substitute for butter), in the form of preserved fruits, and, for breastfeeding women, in malt beer.

The bottom part addresses “smart mothers” and “smart housewives”. The former are asked not to deprive their children of sugar:

It is a wise institution of nature that children crave sweet foods and drinks; it is as if they know it that they cannot thrive without sugar.

The headline features Renaissance-Fraktur with an ß (eszett), a compact ck ligature, and a swashy r at the end. While the text directly below uses an Alte Schwabacher (starring umlauts with superscript e’s), all smaller text is set in a Neue Schwabacher, with a bold weight used for emphasis. The heading next to the numbered list combines this bold Neue Schwabacher with a question mark from Gloria schmal halbfett.

“Zucker / Zucker / Zucker” and the triple-underlined “Kluge Mütter / Kluge Hausfrauen” are set in Stempel’s Morris-Gotisch. This adaptation of Morris Troy is distinguished from William Morris’s original – as well as from other German releases under the same name including those by Berthold and Ludwig & Mayer – by a different g. It also sports an uncial-like M which might be unique to the Stempel version.