E.M. La creatività è una merda by Costanza de Luca
E.M. La creatività è una merda (“E.M. Creativity is shit”) is Costanza de Luca’s thesis project for the Master’s program Design for Publishing at ISIA Urbino. She describes her project as follows:
A pioneer, an artist, a carpenter, a designer… how Enzo Mari could be defined? He definitely wasn’t a creative, a word he hated and thought it’s abused to identify hybrid and undefined profiles. This catalog collects all of his editorial works: from children’s fairy tales books, exhibition catalogs, to the publishing series he curated.
The title E.M. CREATIVITY IS SHIT quotes a speech he gave during the program Design Lessons #27 on RAI Tv in 2012, when Mari exposed the ineffectiveness of the word “creativity” in teaching, because with it we can only “produce shit.”
The publication features International by Neubau and Brass by Fantasia Type.
