Megen Construction

Megen Construction is a 30-year-old minority-owned firm in Cincinnati. They needed to force a change of perception in their market. There was a disconnect between Megen’s outward brand and who Megen aspires to be. Ultimately, they needed clients and top talent to be naturally drawn to them. And they want to be a catalyst for better, stronger, more inclusive communities. Nonfiction developed a clear platform that boldly differentiates Megen from their competitors and showcases their unique diversity of perspectives. Then we executed that idea through a concept-driven visual identity.