P&T Knitwear identity and store
Playtype’s Publish Gothic used beautifully by Barcelona and New York based design studio Pràctica for P&T Knitwear, a family-owned independent bookstore, podcast studio, event space, and cafe on Manhattan’s Lower East Side. Pràctica writes:
Named after the family business established in the same neighborhood 70 years ago, the commission required taking its old sign as a starting point.
As a result, we transferred its main visual attributes into a system based on the structure of book spines, reinterpreting them as a communicative and signaling tool. This way, we rely on a familiar strategy to the reader as book-spine browsing, directing it to an unprecedented medium and solving signage, daily comms and merch all at once.
See more images on Behance.
The menu additionally uses Pitch by Klim Type Foundry.
