REA Group brand identity and websites
Advertising at the Sydney Cricket Ground (Australian Rules Football: Sydney Swans vs Geelong Cats)
Founded in 1995, REA Group is a public company listed on the Australian Stock Exchange that operates realestate.com.au, the country’s largest real estate platform (4.4 million visitors/month).
At the same time, REA is a global player that has grown and expanded its portfolio of companies over the sixteen years: In 2007, they acquired a majority stake in casa.it, this was followed in 2011 by the acquisition of atHome (Luxembourg, France, Belgium, Germany) and then in 2014 they joined forces with real estate broker Move, Inc. (realtor.com, USA). More recently, in 2021 they acquired a stake in the mortgage and lending platform Simpology.
In 2021, REA treated itself to a new visual identity with Fontwerk’s Pangea and Pangea Text that are used globally across REA’s branding. Even though not all brands have been converted to the new typefaces yet, the uniform typographic appearance already sets a strong visual anchor. While the normal Pangea is used in particular for logos and headlines, Pangea Text, which has been optimized for legibility, comes into its own on websites and apps.
Advertising at the Sydney Cricket Ground
Advertisement at the Sydney Central Railway Station
