You and Bees visual identity

You and Bees is a family-run corporation, working to raise awareness for and the preservation of pollinators in their ecosystem of the Bretagne and Pays de la Loire area. To populate bees on the parks and gardens of our cities, You and Bees installs beehives on the roofs of companies, and harvest the bees’ honey. They are a team of beekeepers who, for 15 years, have taught good practices to future professionals and friends of beekeeping.

We created the logo using Moranga designed by Sofia Mohr at Latinotype (Chile). For information, the visual identity mainly is essentially composed with Avenir, designed by Adrian Frutiger for Linotype. The bee being the main actor in this transformation from the flower to the spoon, the logo is inspired by the insect’s trajectory in flying.